Digital Signage

What’s in Store for Signage on the Sunshine Coast?

If you’re in the market for new business signage on the Sunshine Coast, you may be wondering what sort would work best for your organisation. There are many different options and it’s important to have a clear plan in your head before you start.

In most cases, your signage is the first impression potential customers will have of your business. What message do you want to send? What impression do you want to make? Of course, this will largely depend on the industry you’re in; first and foremost, you want people to know what you do or sell.

Do you have multiple locations? Are you retail or wholesale? Do you only open on certain days? These are all points to consider when choosing your signage theme. Naturally, your theme should also reflect your branding when it comes to colour and design.

Signage Sunshine Coast

How big does your sign need to be? If it’s too small, people may not notice it. If it’s hard to read, they probably won’t bother. If it’s too big, it could be over the top – or against local laws. At this point, it’s wise to get some input from a professional signwriter in your area. They will also be able to discuss colours, font, design and other important elements with you.

Then there’s the material to choose. Metal, plastic, wood, there are many choices according to your needs and your location. For example, what’s the local climate? Is your business close to the coast?

It could be that you decide LED signage would work best for your business. In which case, choose a signwriter who is also a digital signage manufacturer. If you’re a small to medium-sized business, you may feel LED signage is too much. Far from it, there are no rules about size.

Digital Signage Manufacturer

Digital signage is as effective for an SME as it is for a major corporation. It’s more to do with what you wish to spend. Having said that, LED signs may not be as expensive as you think, and the return on investment is excellent. Your local digital signage manufacturer will be able to advise.

The big benefit with digital signage is that it’s generally more eye-catching than traditional signage. It’s working brightly, but economically, 24/7, telling consumers where you are what you do. You could say it puts you on more of a level playing field with your bigger competitors.

Having said all that, don’t think for one moment that traditional signage is going out of fashion. If that was going to happen, it would have happened already, given the rapid growth of digital in the last 12 months. Physical signage works very well on its own or combined with digital signage.

Signage on the Sunshine Coast is ever-evolving as the population grows, bringing new ideas and habits. We will see more LED signs popping up, but we will also see exciting new innovations in physical signage, particularly in the use of plastics and laser cutting/engraving. You could say it’s a matter of watching this space.

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