Instagram is regularly updating itself and introducing new ways to engage its audiences such as Instagram Live, Instagram Stories, and Carousels. Users are being introduced to newer ways of creating content each day by Instagram. It is not easy for a business to survive in this sea of ever-changing marketing trends.
Tips to improve instagram campaign strategy
Here are some of the following ways by which you can make a successful Instagram campaign strategy.
- Increase your followers- This is the foremost step for a successful Instagram marketing strategy. Without a good follower base, it will never be easy for you to achieve your objectives and generate sales. Around 80% of the followers say that they are much more interested in following products and services which are offered by brands. The existing customers you already have are interested in your brand, so the next step is to make them aware of your Instagram profile. This strategy will certainly work for you to establish your business in the market.
- Make a good first impression of your page- “The first impression is the last impression”. First impressions do matter. This statement holds true to the virtual world as well. You need to realize this as a marketer. You must set an impressive profile picture and an attractive biography. If the Instagram page of your brand does not grab much attention from the users then it will be difficult for you to gain enough followers.
- Post on a regular basis- If you post once in a blue moon then honestly you will have no followers. Your profile won’t even fall under an active profile. You certainly want your brand to make some noise, therefore you have to remain active and post on a frequent basis.
- Go live- Make the best use of every Instagram feature. Instagram has these attractive features where you can have a live broadcasting session with all your followers. In this session, you will be able to answer the questions of the followers and display and clear queries about all of your products and services. You must respond to the comments and try your best to acknowledge the users. You can even work or interact with other brands in this live feature and try getting featured in the live broadcasting sessions of other brands.
- Add videos and pictures to your stories- Another effective way to drive leads is to add photos and videos to your stories. The story feature of Instagram lets you add content to it as many times as you want. You should be a little bit cautious with this approach though. If you add 20 pictures to your story no one will be interested to view them all one by one. So you have to plan everything tactically.`
- Make fruitful partnerships with social influencers- One of the key Instagram campaign strategy is using the services of social influencers to make noise on the platform. 94% of marketers use social influencers to create a strategy and generate better leads. The micro-influencers know the right tactics to promote your brand and reach out to the public. They have the appropriate tools and instruments to generate followers for you. This also happens to be one of the most cost-effective strategies.
- Connect you, followers, to your Facebook page- It is certain that when you have an Instagram handle you also own a Facebook page. As you know that Instagram was acquired by Facebook, as a result, the two platforms have features that work jointly. It is important for you too, therefore, link all your followers to your Facebook profile as well.
Driving leads from an Instagram campaign is not easy. You need to build a set of Instagram campaign strategy. During a marketing campaign in Instagram, you are basically trying to achieve a particular objective over a specific time period. The content strategy of your campaign should be focused on a measurable target. You will have to thoroughly observe the trending habits and the preference patterns of the customers to create better strategies