Undoubtedly, telemarketing plays a crucial role in increasing the awareness and demand of your brand in the market you eye. It not only helps you in reaching the interested customers but also in accumulating data that lets you analyze the changing expectations and lifestyle of the customers. Because of this very reason many companies new or established invest in telemarketing services every once in a while depending on their budget and need. Still, even after initiating outbound telemarketing campaigns, it has been observed that upon their completion the end results aren’t satiating enough for the companies.
According to experts, the degree of dissatisfaction is inversely proportional to the efforts made by the telemarketers while making cold calls. The calls made will not fetch the desired outcome until and unless the telemarketing personnel will not abide by the trusted strategies and techniques for dealing with the leads.
Thus, in this blog, we give you six tips to make sure the next outbound telemarketing campaign doesn’t fall short of your expectations and turns into a huge success instead.
- Make the most out of the sale scripts-
The debate on the use of sales scripts has been going on since long. Some telemarketers are of the opinion that the scripts make the conversations sound very robotic and some believe that using scripts make the agents confused while responding to the new queries. Actually, the telemarketing services provider should use scripts while calling leads as calling without any pre-planned pitch makes them sound unprofessional. However, if the telemarketers feel some new queries are arising which are yet to be included in the scripts, they should always draft the best answers to those queries and make them a part of the scripts.
- Always show values over the call-
Though the idea of persuading the leads continuously overcall may seem to be really nice, it is not. Following a value-centric approach goes a long way and helps the telemarketer in winning the trust of the leads. When you won’t just blatantly go onto influence the mind of the customers, they will not refrain from listening to you. The chances of you being able to make the customer buy the product will increase phenomenally. So, listen to what the potential buyer is saying, understand his view and then respond. Delivering values with such gestures will help you greatly.
- Focus on the lead completely-
Yes, we know a telemarketer has some targets to achieve but hampering the call because of that isn’t a good idea. When you have called a potential customer you need to give him attention. If you will try to update the CRM or manage some chats, you would not be able to understand what the customer is saying. As a result of the same, you will not be able to respond accordingly. So, update everything after ending the call. Devoting all of your energy to the potentials would help you in delivering values and building great relationships with them.
- Give customer time to think and respond-
Being a part of the impeccable telemarketing services team, it is important for you to understand that first time resolution doesn’t imply everywhere. While you are a part of an outbound telemarketing campaign, your primeval motive is to make the leads buy the product. But consider looking at this situation through the perspective of the customers. Give them some time to ponder upon your say. Let them think, if they do not agree to buy the product instantly, can agree to buy it later when they would have the required budget.
- Follow up at the agreed time-
Continuing the aforementioned point, you should always ask them the good time to call again. Fix a time for following up and call them at that time to know their decision. This practice helps a lot as it lets you know the decision. Just make sure you call them at the time they ask you to, this will show them that you value their time. Doing so will help in building the brand reputation and will also increase your chances of making sales.
- Be honest and speak the truth-
Don’t make fake promises and unreal statements overall. This will make you sound really unskilled and will also make the leads feel like you are considering them really stupid. If you will do so the person on the line will quickly grasp the fact that you just want to make them buy your product anyhow. This will make them disconnect the call immediately. So, stay honest and real throughout the call.
Adopting all the points we have told you in this blog will definitely simplify your job in the telemarketing services domain. Not to forget, the tips will help you in making every campaign a huge success.