The term ‘Digital Marketing’ refers to the creation of brand image by spreading awareness about products or services of a business on online platforms or by digital means. Digital marketing has been creating and developing endless opportunities for businesses such as easy accessibility to the customers, timeliness of the product deliveries, convenient communication with the customers in form of feedback and reviews, and much more.
It has brought high benefits to businesses in form of revenues as well. For instance, if a business was investing $5 on traditional marketing activity then it was earning $10 as total revenue, making a profit of $5, whereas today, a business invests $3 on marketing activity, earns $12 as total revenue, and makes a profit of $9. Now one can imagine the total profits businesses may earn in millions of dollars.
However, the benefits are not only limited to finances, digital marketing leads a strong way towards gaining customer attention by allowing the business to appear on multiple accounts through content development. The content however is the key element in the succession of any of the digital marketing tools.
A business has to make content that is authentic, real, and is engaging at the same time to hold customer’s attention. If a business wants to have the right content for its targeted audience, it can connect to or opt for Wikipedia writing services. Through the services, the business will get a writer who will write content to fulfill the digital needs of the business.
With the increase in businesses, the ways of digital marketing are enhancing and the trends are changing. Here are the top two increasing trends in digital marketing today.
- Influencer Marketing
Influencer Marketing is when an influencer (someone who is widely followed or appreciated by people) or a celebrity is asked to promote a brand or business. The aim of this is to reach as many people as possible in the least possible time and in an effective way. This marketing trend is increasing and working like magic for years because of the association of emotions of people to the influencer.,
There are thousands of people who want to become just like the influencers and therefore, they will use or purchase whatever product, service, or commodity the person will use. Businesses earn millions of dollars out of these influential campaigns.
One of the strongest and successful influencer marketing camping was the “Just Do It” by Nike where they showed an eighty-year-old marathon runner Walt Stack talking about his routine. This campaign was launched in 1988 and at that time Nike did sales of 800 million USD.
Today, the influencers on YouTube are earning good money by promoting products from different companies that are related to their channels. Another big name in this is TikTok. TikTok has been the fastest growing and highest-earning platform for social influencers, this business has spread like fire in just a few months.
- Social Media Marketing
Social Media Marketing is the need for businesses today. This occurs when a business creates accounts on multiple social sites such as Facebook, Instagram, Pinterest, Twitter, etc. and opts for connecting with people through comments and reviews. This digital marketing trend allows businesses to reach to millions of people in one go.
If you are a social media user, you must have seen multiple ads about different products and you may have at least done the purchasing once in your lifetime. Social media marketing is the most effective and the smartest way of triggering impulse buying and unplanned purchases and therefore businesses use it more often.