Tech Today: Compelling Reasons Why a Responsive Web Design Matters

“Designers love subtle cues, because subtlety is one of the traits of sophisticated design. But web users are generally in such a hurry that they routinely miss subtle cues.”  -Steve Krug

It has been said that design is thinking made visual. In this regard, we turn to Milton Glaser’s sentiment about how a user should respond to web design. He has posited that there can only be three responses to a piece of design which is yes, no and WOW! And that wow is the type of response we should aim for. Although visually aesthetic and impressive designs are an excellent means to draw an audience in, you need something more compelling to make them stay. Apart from the type of content you offer in your websites, you should also ensure that the design is not only beautiful to look at but usable as well. In fact, it might even be argued that functionality is perhaps the most important feature in web designs–so much so, that it might be considered paramount to the traction you have on your audience.

Today, the rise of smartphones has drastically changed the way web design works. Seeing as they have increased rapidly in the market and have overtaken the desktop (and consequently the primary method of accessing the web), designers are constrained to make the necessary adjustments to the execution in their design. With this in mind, they should not just design a website that is user-friendly, but mobile friendly as well. This is where the assistance of a competent digital marketing service in the Philippines would come in as they can help you there. In any case, if you have wondered why a responsive web design is important, take a gander at the reasons below:

1.) Increasing mobile usage

Before we go into the specifics of why a responsive web design matters, we should reevaluate the reasons for designing a mobile-friendly website. Today (and each day after that), there has been an undeniable surge of mobile users–so much so that it has overtaken desktop usage. Your potential audience is no longer lurking behind computer screens but rather behind mobile screens. If you wish to stay relevant and ahead of the competition, you would do well if you made your websites compatible with mobile usage. A responsive design ensures this as it allows a website to work across all devices.

2.)  Gives users the best experience and increases conversion

Responsive and functional websites tend to make your audience happier that they would visit your website over and over again. Moreover, you will have a higher rate in click-throughs as compared to websites that are unresponsive or any other version.

Also Read: Current Trends in Web Design

3.) Maintenance is minimum

Before the advent of responsive web designs, web designers were only constrained to two options which is to either create a desktop site that would look cramped, small and inconvenient on mobile devices or create a dedicated mobile website which would work on a mobile device’s browser. The preceding two options would increase the cost and time involved in maintenance. Why? Because you need to regularly update both websites. If you choose to go solely with a desktop variant however, you would also run the risk of losing your mobile users and potentially lose revenue as well. With a responsive technique, you only have one website that can be accessed across three variations which is desktop, tablet and mobile phone which would effectively cut down your maintenance time. Moreover, you would only update it once and it would become updated for all versions.

4.) Vastly preferred for SEO

Search engines would vastly favor responsive websites. In fact, Google recommends and promotes responsive website design. It has been found to perform usually better and would load in just one second or less. This would make it easier for users to share and link to your content with just a single URL. Moreover, SEO prefers responsive websites as these websites tend to have only one URL and the same HTML–which is a lot easier and more efficient for Google to crawl, index and organize content.

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