If you usually browse social networks like Pinterest or Instagram, it is very likely that you are already aware of the most current graphic design trends.
Even so, it is always good to have them all collected somewhere, either to be able to apply them, to remember them over time or to have a little inspiration.
There is something important that I want to tell you before explaining the main trends of this year, and that is that, although something is fashionable, it does not mean that, when applied, it will favor your brand.
Perhaps what you need is something different and the trends will simply help you get an idea. Remember that the key to a brand’s identity is that it be as timeless as possible.
Still, it is undeniable that trends mark us all. Gone are the super fluorine colors, the fonts with letters so highly condensed that there was hardly any space between them and the shadows everywhere.
If there is something that exemplifies well the current design situation in which we find ourselves now, it is the mantra that Van der Rohe taught us: “less is more”.
Minimalism invades our lives, not only in graphic design, but also in the way of dressing or decoration. And it is already known, when something is a trend, it is inevitable not to be influenced a little by it.
Although, as in everything, excesses are bad. If you have your brand with a very clear identity and that works for you, it doesn’t make sense that, every time the trends change, you suddenly apply them all and also change your brand. And so every time a new design trend comes out.
The grace of trends is knowing how to capture their essence and adapt it to our projects.
And now to the mess. I’m going to show you some of the design trends that are booming and some examples that I like. If you don’t want to stay in line, stay with them!
What is creating a sensation is the use of the most neutral colors possible, combined with a maximum of one or two other colors, but not too garish. The star color, without a doubt, is white because of the feeling of cleanliness it transmits.
No more putting fifty thousand elements into a photo. The trend now is to take photos with light (and neutral) backgrounds highlighting some main elements and with a not very high saturation.
Sans serif fonts
Although almost always combined with other fonts, the stars of the track are the sans serif fonts. If you still don’t know what they are, you can go through this post. The reason for its rise is because, as I have been telling you all the time, its simplicity and neutrality and the ease they have to combine with other types.
Calligraphy and lettering
Calligraphy and lettering are still a trend. The beauty of these is that they give a lot of personality to a project because, being handmade, there are never two alike. But, yes, if you use calligraphy and lettering, try to make it real and avoid using fonts that imitate these styles, you will lose all the magic that the manual touch brings.
All this “showing less” has also led us to be more visual and reduce texts. In this context, what peta is the icons and above all, those that, instead of having color, are outlined.
Now that you know what trends are the ones that mark the present time of design like mobile app development companies do, do you realize if you have fallen into them or not? Would you add any more to the list?
I admit it, it is a bit inevitable to let them pass, although, as I always say, the important thing is not to copy them but to adapt them to the style and essence of each one.