4 Top Tips for a Stunning Business Card Design

If you want to design a business card to make your business unique, the first thing you need to understand is what a good business card is. The best business card design should instantly express your business image. Standard business cards are typically 85 x 55 mm in size and impressing the recipient becomes difficult with a business card given this limited space.

While a standard and typical business card may not tell the full story of your brand, you can use all aspects of business card personalization to show what your brand is. If your organization is an indoor children’s playground, consider a business card with an unusual shape in bright colors and interesting but clear text.

For business card materials, plastic business cards offer a variety of easy-to-use customizable settings. So, to design a business card and best represent your business and brand, follow these important points outlined here.

1. Research

One of the best ways to create a business card is to do a survey. Find effective business cards in a variety of industries (including yours). Collect as many cards as possible and place them in front of you. Write your likes and dislikes on each card. You can be inspired by some of the features you’ve found. However, you don’t want to imitate your competitors too much because you want to retain some unique characteristics of your business.

2. Create a Business Card Consistent with Your Brand

Before you start designing a business card, you need to define your brand’s logo, design, and color scheme. This is the basis of your brand image. It plays an important role in the style and design of the card and should match your website and other promotional materials.

3. Choose Sizes and Shapes

The common shape widely used for business card design is horizontal and rectangular. But that doesn’t mean it can be anything else. Business cards can take many forms, from organic to geometric, depending on the industry, the brand you want to recommend, and the audience you interact with.

Depending on the brand, you need to determine the size and shape of the card. If you don’t want to go far, even then you can use a vertical rectangular card. It’s not as popular as the horizontal card and can set you apart from the competition.

4. Follow the Standard Design Principles

When designing a business card, follow the standard design principles and consider your target audience.

Only the most important information should be mentioned. Avoid the urge to enter a lot of information on the card or add just enough information to make the card interesting.

The purpose of business cards is standard communication. So, if the text is too short, distorted or too large, no one can read it. Resist the urge to insert text or images every millimeter of paper.

Including negative spaces can soften the outlook and make the information entered clearer. Effective business cards are powerful tools to help tell your brand story and amaze your customers and prospects.

The principles of paper card design also apply to the design of suitable plastic business cards. You need to keep the entire text copy at least 5mm from the edge of the card and reduce the text size to make it easier to read. Also, consider designing in CMYK and run at 300dpi for top quality.

These are some strategies to get you started. You can always contact us for expert advice and plastic business card printing.

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