Start-up is the current buzzword. As the world gears up to create a new business culture, the need for insightful marketing strategy becomes imperative. A tiny world in the vast universe with more than 8 billion people with billions of ideas can create confusion and chaos as far as the startup is concern .however, things can be properly managed if you approach your start-up idea objectively and scientifically.
As a startup, your first step should be formulating a great digital marketing strategy because it is effective and cost-effective. As a new business house, it is not wise to invest money in expensive marketing channels when you can take advantages of digital technology.
A lot if start-up companies are choosing digital media over other marketing channels, not because of its cost-effectiveness; in fact, besides being reasonable, the digital marketing campaign can be measured that means you can formulate better strategy by looking at the performance of your campaign. So, where do you begin?
Undoubtedly, you need to have a great website that is functional and visually pleasing. Most of the starts ups are using Ruby On Rails to create their business website. Now, you must know the benefits of ROR before you hire Ruby On Rails developer to build your site.
Advantages of using ROR:
Efficiency & Consistency: It is one of the most efficient frameworks in the web development universe. With readymade plug-ins and defined modules, this allows the developers to create web applications faster. In addition, it also has programming convention and standardized file storage features the enables the developers to work fast and consistently.
Bug free development: The built-in testing suite is a highly effective tool that offers a number of testing features like mocking, expectation syntax and test benchmarking. In addition, Behavior-driven development and Test-driven development are other features that the developers can use to create quality and flawless web applications.
Scalability: This is one of the major aspects of this framework. You might start your business as a start-up, but eventually, you are going to grow into a full grown business house sooner or later. If you use ROR, then you do not worry about the scalability of your site because this framework is scalable.
Secure: It has inbuilt security components that offer fortification against threats. Developers can use various other tools to create highly secured sites.
However, you need to hire ROR developers who can give you a comprehensive solution. So, what is the right approach and how are you going to find one?
Vetting the best ROR development team:
Experience: Since web development is a highly skilled job, you need to find the experienced development team that means you have to look at their previous work samples, read testimonials and must look at their clientele before choosing them for the job.
Workflow: You have to look at their workflow too that means they must give you a product strategy that includes research, planning, development, testing, and deployment. A company that has a structural approach can bring better results in a quick time.
Features: You must understand that your site needs load faster because consumers and users do not like to wait until your site loads. The attention span is short; so, make sure that the team creates a site that loads faster than other sites. In addition, you need to have a site that is mobile responsive to take advantage of Google’s preferential page ranking.
Project staffing: A lot of companies have this tendency of deploying less experienced professionals on the job when they should be doing it otherwise; therefore, it is important that you find out the project staffing system that they have in place. You must always have the best and the skilled professionals on the project so that the quality does not get hampered.
Cost: The cost is yet another factor that you must consider before hiring the development team. How they base their price? How do they work? Do the work on a monthly basis or on a project basis? These are the questions that need to be answered before you hand over the job to them. You must also verify the payment method and the billing cycle too.
Reporting: This is the most important aspect of the development process. Since you need to know the status of the job at each phase, you have to make sure that there is a robust and transparent reporting system. Some companies provide a report on a daily basis while others provide on a weekly basis.
If you want to make your start-up a success, then you must find the best ROR development company India that can do the job for you. So, make sure that you understand the essence of the ROR framework and do your homework to locate the best company.