Social media platforms provide brands of all shapes and sizes with the opportunity to increase their reach, drive leads, and make additional sales that will contribute to their long term success.
But social platforms are busy and it can be difficult to cut through the noise, particularly if you don’t have the foundations of a solid strategy in place to build upon. So, if you’re struggling to stand out, here are just a few ways to ensure that 2020 will be your year for boosting awareness of your brand and leveraging all the benefits that come with increased social visibility.
Focusing Your Attention on the Right Platforms
There is simply no point spending time carefully crafting your social messaging if you aren’t going to share it on the platforms your ideal audience spend most of their social media time engaging with.
Whether your audience is primarily present on Facebook, Instagram, Twitter or another popular platform, it is imperative to create and share content they want to see from your brand. Crucially, this means that your content shouldn’t look or feel like it could have been created by another brand. It can be all too easy to fall into a safe routine and simply share a few images that have been captioned with a couple of hashtags. But that approach just isn’t going to help you stand out.
Honing Your Brand Voice and Personality
Brands that have leveraged the most success from their social presence have developed a strong voice and clear tone that appeals directly to their ideal audience. It is important to remember that people use social media to form connections, and your audience will find it difficult to connect with your brand if you only present a corporate or unapproachable image.
Humanising your brand by sharing human-centric content, including personal and narrative-driven posts, will drive engagement and help you to nurture important relationships with the people you most want to remain interested in what you have to say.
Fine-Tuning Your Social Image
Brand awareness relies on immediate recognition. This means that your audience should be able to gain a sense of who you are just by glancing at your social profiles. From your profile imagery to your bios, your social profiles should have a strong visual identity that feels authentic to your brand.
The reality is that you only have a few seconds to capture someone’s attention and communicate the essence of who you are and what you represent. Utilising the expertise of an experienced social media agency in London can help you to craft social platforms that provide your audience with both clarity and personality, which will encourage engagement, interaction, and the formation of valuable relationships.
Although it will take some time, investing in a strong social strategy will play a key role in boosting awareness of your brand, even within hyper-competitive and fast moving marketplaces.